Cost of mobile billboard advertising
Mobile billboard advertising is a way to show ads on moving vehicles. You can spot these ads in many places, such as busy streets, events, and neighborhoods. Mobile billboards are different from regular ones because they move. This way, they can reach more people. This advertising is perfect for businesses that want to catch attention. It helps them share their message in a fun and creative way.
What Are Mobile Billboards?
Mobile billboards are advertisements placed on vehicles like trucks, vans, or trailers. These vehicles drive around cities or specific areas to show the ad to as many people as possible. The ads can be posters, banners, or even digital screens. The vehicles can park in busy spots or drive on planned routes to make sure the ad gets noticed. The best thing about mobile billboards is that they move. This means they can go to places where people are, like shopping areas, sports games, or festivals.
Types of Mobile Billboards
There are two main types of mobile billboards: static and digital. Each type has its own features and benefits. Let’s look at both.
Static Mobile Billboards
Static mobile billboards are the traditional kind. They use printed materials, like vinyl posters or banners, attached to the side of a vehicle. These ads don’t change once they are put up. If a business wants a new ad, they need to print a new banner and replace the old one.
Static billboards are simple and cost less than digital ones. They are great for businesses that want to show the same message for a long time, like a month or more. For example, a gym might use a static billboard to promote a membership deal all summer. The designs can be colorful and bold, but they don’t move or light up like digital billboards.
Digital Mobile Billboards
Digital mobile billboards use LED screens to show ads. These screens can display pictures, videos, or even animations. Digital billboards can show many ads at once. They switch images or videos every few seconds, unlike static ones. This makes them very flexible.
Digital billboards are more expensive, but they are very attention-grabbing. The bright screens and moving images make people stop and look. They are great for businesses that want to share multiple messages or promote something in a fresh way. For example, a movie theater might use a digital billboard to show trailers for new movies.
Cost of Mobile Billboard Advertising
The cost of mobile billboard advertising varies. It depends on the type, size, and location of the billboard. Mobile billboard advertising in the United States costs $500 to $5,000 each month. Here’s a quick look at the costs for each type:
Static Mobile Billboards: These usually cost between $500 and $2,500 per month. The price depends on the size of the ad, the vehicle, and how long the campaign runs. For example, a small banner on a van might cost $500 for a month, while a large poster on a truck might cost $2,000.
Digital Mobile Billboards: These are more expensive, costing between $1,500 and $5,000 per month. The higher price is because of the LED screens, which are costly to buy and maintain. A small digital billboard might cost $1,500, while a large one with videos and animations could cost up to $5,000.
These prices are just a starting point. The final cost depends on many factors, which we will explain next. Some companies charge by the day or week instead of the month.
Factors That Affect Mobile Billboard Costs
Several things can change the cost of mobile billboard advertising. Here are the main factors:
Type of Billboard: As we said, static billboards are cheaper than digital ones. If you want a simple ad, a static billboard will save you money. But if you want something flashy with videos, a digital billboard will cost more.
Size of the Ad: Bigger ads cost more. A small banner on the side of a van is cheaper than a full wrap that covers the entire vehicle. Big ads cost more. They use more materials and take longer to design and set up.
Location: Where the billboard drives or parks matters a lot. Advertising in big cities like New York or Los Angeles costs more because more people will see the ad. Smaller towns or rural areas are usually cheaper. For example, a campaign in a big city might cost $3,000 per month, while the same campaign in a small town might cost $1,000.
Campaign Length: How long you want the ad to run affects the price. Most companies offer discounts if you book for a longer time, like three months instead of one. A one-month campaign costs $2,000. In contrast, a three-month campaign costs $5,000 total. This option saves you money each month.
Route and Timing: If you want the vehicle to drive in busy areas or during peak hours (like rush hour), it will cost more. Special routes, like driving near a festival or sports event, can also raise the price. For instance, a billboard at a big concert may cost $500 for one day. In contrast, a regular route typically costs $100 each day.
Understanding these factors can help you plan your budget. If you want to save money, you could choose a static billboard, a smaller ad, or a shorter campaign in a less busy area.
Frequently Asked Questions (FAQs)
How effective are mobile billboards?
Mobile billboards are very effective because they move to where people are. Studies show that people notice mobile billboards more than regular billboards.
Can I choose where the mobile billboard goes?
Yes, most companies let you pick the areas or routes for the billboard. You can choose busy streets, shopping areas, or event locations.
How long does it take to start a mobile billboard campaign?
It usually takes a few days to a week to start a campaign. First, you need to design the ad and get it approved. For static billboards, the banner needs to be printed. For digital billboards, the video or images need to be prepared.
Conclusion
Mobile billboards are a fun and effective way to reach many people with your message. Static billboards with posters and digital billboards with videos can boost your business visibility. The cost can vary from $500 to $5,000 per month, depending on the type of billboard, size, location, and other factors. By understanding these factors, you can plan a campaign that fits your budget and goals.