Mobile Billboards: Why it’s a Great Advertising Method for Crypto and NFTs
Mobile Billboard advertising
Max 360 ; NFT week Miami
When it comes to advertising, it can be tough to navigate the best options for your business. For crypto and NFTs, digital advertising is the correct choice, right? Digital advertising gets the job done, but studies have shown that digital billboards are a great way to reach your audience.
According to the American Trucking Association, digital billboard trucks were noticed by 98% of people in cars. When people are driving, they can’t scroll past or exit out of a mobile billboard. It’s also a more affordable form of advertising than most digital outlets, so they can be a good place to start if you’re on a budget. So, let’s look at why mobile billboards are a great advertising method for crypto and NFTs.
What are Mobile Billboards?
To start, mobile billboards are advertisements that are attached to vehicles and move around an area. They can be on cars, busses, bikes, or trucks. The biggest perk to mobile billboards is that they don’t stay in one place, so they are more likely to make more impressions as they are moved around an area.
Mobile billboards are part of the out-of-home (OOH) advertising format. It’s also known as outdoor advertising, outdoor media, or out-of-home media. This type of advertising includes anything you see outside from static billboards, posters, and digital billboard trucks.
Any time you’ve seen an advertisement on a truck or bike in the city, that’s a mobile billboard. It’s an excellent way to create new leads and connect with an audience that may not see your targeted ads online. Crypto and NFTs are primarily known by those who spend a lot of time online, so advertising on a digital billboard truck will expand your audience and read those who may not see your ads otherwise.
Make it stand out
Digital Billboard truck
Benefits of Mobile Billboard Advertising
The Transportation Advertising Council has found that 97% of people are able to recall an ad from a mobile billboard. This is compared to the 58% of people who say they can remember ads they see on their smartphones. So, that means mobile billboards are a pretty effective method of advertisement. Expanding beyond the digital space will help you reach a new audience. There are many other benefits to this type of advertising for crypto as well as NFTs.
Expand Your Audience
Since crypto and NFTs exist in the digital realm, their audience isn’t central to one location. Between July and October 2021, there were over 95,581 active NFT wallets, so there is a large market. Utilizing mobile billboards can help you reach an even larger audience than you thought possible.
Digital billboard trucks can drive around a city all day and get more impressions than a website advertisement. This type of advertising can reach a part of the market you didn’t even plan to reach. Mobile advertising is typically at eye level, so those who aren’t seeking out your ads will still see them on the street. You never know who will take interest in your new NFT!
You Have More Control
When you use mobile billboards, you’ll have access to a GPS that tracks the routes they’ve been taking. You can set routes for them to drive depending on the type you’re using, and make sure they hit certain neighborhoods.
The ability to plan routes will give you the opportunity to do research and figure out where your main demographics are at. For crypto, these could be major cities with a large tech base. For NFTs, do the same kind of research. With stagnant billboards and mobile advertising, you don’t have the type of control you do with mobile billboards. Being able to plan a specific route so specific audiences see your ad is total control and a great benefit.
People Can’t Exit Out of a Mobile Billboard
With online advertising, it’s as easy as closing your laptop or turning your phone screen off to get away from an ad. On social media, one swift scroll of the thumb makes your crypto advertisement disappear from their feed. Internet ad blockers are free and easy to install to avoid any ads coming in. Mobile billboards cannot be turned off. Even a digital billboard truck using electronics isn’t going anywhere.
Mobile billboards are unavoidable. When someone is driving, they cannot avert their eyes and take them off the road. This is another reason that people are able to recall mobile billboards more than other advertisements. Drivers are alert and paying attention to their surroundings, and this includes your digital billboard truck.
Mobile Billboards are Affordable
If you’re working at a small company launching an NFT with a small budget, the mobile billboard is your best friend. Online advertising can be expensive, and it can be difficult to plan out your return on investment. According to The Advertising Association, a digital billboard truck can generate 30,000-70,000 impressions a day. When you’re working with a smaller budget, mobile billboards are a great choice.
Mobile Billboards are Flexible
If you’re launching an NFT, you might be changing your advertisements with each new release. The good news is, with a digital billboard truck your campaign can be short-term. That way, you have room to change your advertising to your most recent endeavor.
Mobile billboards can also be used for long-term campaigns, and you can set them up in several different cities for crypto advertisements.
Conclusion
To sum it up, mobile billboards are an excellent OOH advertising tool for crypto and NFT founders. They are an affordable option to expand your reach beyond the world of phone screens. You’ll have more control over your campaigns by being able to track the routes and target certain areas.
When you’re working on a smaller budget, online advertisements can be expensive. With crypto, you already know internet users will be paying attention. Advertising outside of the online space will help you reach audiences that may not have been thinking about NFTs until they saw your ad on a digital billboard truck.